What is the use of creating content if you are not getting traffic to your website? You need to check what is going wrong as this is a very serious concern and it is very tough to check the same. Though you will always think that your website is perfect and everything is at its place yet if the outcome is still not as expected, you need to ask yourself why you have poor website traffic? Well, you don’t have to worry about it as we have decoded some pointers that will not only help you detect the reason behind the poor traffic but will also help you to solve it.

Below are top 8 reasons that you need to check for the legitimate possibilities for the poor performance of your website and the best possible ways to resolve:

1. Low-Quality Content: As per the Google Algorithm, the standard word count for any article is a minimum of 800 but it doesn’t mean that you should only stick to 800. If you have the capabilities to write more, do it. Not for the sake of writing, but for the sake of your website. Content with low quality will always bring poor traffic.

How to Fix: You can either hire a professional content writer or can work with a digital marketing agency. The reason being, if your content is of high quality, your website will rank high.

2. Inappropriate Blog Designs: Bad user experience is another issue that a user faces in blog designing. If you want a good user experience, you need to focus on the looks of the blog section of your website that can attract traffic and can engage accordingly and prevent losing the website traffic.

How to Fix: Make your website a mobile-friendly and responsive one for easy access. Use a digital marketing agency’s service that can help you with the design creation. Using the blog snippets can also help in breaking the content and use short paragraphs as no one likes to read a book or story sort of content.

3. Non-User-friendly Website: Your main focus should be on your website’s response and if it is user-friendly or not. If the site isn’t user-friendly, you cannot expect a good amount of traffic. Despite having a good quality of content will not be helpful if the loading time of the site.

How to Fix: Try using the responsive theme-based website and plugins. Start working on the loading time of your website by hiring a website developer or you can also take the services offered by a digital marketing agency as you don’t want your visitor to move to another website due to such issues.

4. Irrelevant Headlines: If your headlines aren’t attracting traffic to your website, it clearly defines that your headlines are not catchy and your traffic will not click on them. What is the use of your quality content if there are no clicks? Also, if there are no clicks on your content, there will no visitors and all your hard work will be in vain.

How to Fix: Test your headlines before publishing your article. Check if your headline can create curiosity. Do the maths, if you are looking for content, what kind of headline you will click on or what is the most important headline you cannot ignore.

5. Avoid Keyword Stuffing: Do you know what keyword stuffing is? A keyword stuffing can be defined as an excessive number of keywords used in the article or headline. Most of the people in digital marketing are aware of what are title tags, H1 tags, H2 tags, keywords, etc. But if you aren’t aware of these tags, you can check online for SEO-related topics and you will find that the shortcoming in the traffic is due to the incorrect optimization of the keywords.

How to Fix: Avoid stuffing of keywords in the article. Modify your keyword. Use long-tail keywords instead of short ones.

6. Backlinks: When you are working on a website, you should obviously know about backlinks and it’s importance. Well, if you aren’t aware of it, a backlink is a link that is used to divert the traffic from any website to your website. But if the backlink is posted on a poor domain authority website, it will not bring a good quality of traffic. Also, the backlink should be inserted into a relevant website.

How to Fix: Before inserting your backlink to another website, make sure that the DA of the website is good. DA 30 and above are to be considered as a good quality website and can change the game. You can also do blog commenting by leaving a comment with your link inserted.

7. Non-Existent Social Media: As we are in the digital era, most people spend their time on social media. So, if you are ignoring posting your article on social media, you are ignoring your important point. Interacting socially makes your content go viral.

How to Fix: Start publishing your content on social media platforms like Facebook, Instagram, Twitter, etc. You can add share buttons to your article as well which will increase the number of your visitors.

8. Weak SEO Game: SEO plays an important role in terms of the ranking of a website. You can check some articles related to On-Page and Off-Page SEO to get a quick overview of how SEO can change the game in the ranking of the website as well as bringing quality traffic to your website. Getting your website in the top result (obviously organic one, not the paid one) of the first page is a tough task but if you can work on improving On-Page SEO as well as Off-Page SEO, you will see the results for yourself.

How to Fix: Use plugins for SEO like Yoast SEO or Rank Math SEO, etc., and set up your XML sitemap.

Use the above methods and get back to us to share your experience. We hope you will find this article suitable and useful to generate traffic to your website. Do check our other articles as well.