When you are running a small business, a position in marketing is important as there always seem to be numerous demands on your budget from staff and equipment to development. During this context, investing in marketing could seem unimportant, especially when it looks like there are many marketing tactics that are very low cost or maybe free.However, this will often
Discover more
Mobile usage is growing at a staggering rate and showing no sign of slowing down. Today, there are more than 5.15 billion unique mobile phone users worldwide—moreover, at least 3.9 billion internet users accessing the internet from their hand-held devices.At this point, one thing is obvious:
Discover more
Before we proceed to create the first marketing campaign, let’s discuss what a campaign is?“A campaign is basically a series of operations which is designed to bring out a specific goal”.The purpose of a campaign is an organized effort, which seeks to influence the decision
Discover more
