Have you ever noticed that when searching something on Google how many results are available at that particular time? I bet you had never noticed. Around 100 Million results are provided by Google in a search query and that too in 0.48 Seconds. Do you know how many searches are happening per second around the world? Around 70,000 searches are processed by Google. This is not the actual data; it is the estimated one, still a big number.

 Well, this was all about the numbers but again, have you ever noticed that when you Google something, how the results are coming and that too all the results are relevant? Well, it is because of the search query. Search Query is basically the keywords. What keywords are, we will discuss them later. Let’s continue with the search query.

Search Query shows the specific product, services, knowledge you are looking for in the search engine. The search query is displayed in layers of the search engine.

The Top 4 searches are the result of the paid search whereas the next three results are related to the location and the remaining search displays are the organic searches.

You might be thinking of what is paid search and organic search? Paid Search is where the Google Adwords comes into the picture where running the ads and spending the money to be on the top position of the search. Organic searches are where the specific keywords are used. These keywords are the same that someone has run a search query in the search engine.

There is no doubt that the internet is now a primary part of the business and marketing. As mentioned above, around 70,000 searches per second are processed by Google. Calculate it by yourself and you will be amazed by the result that is approximately 5 Million searches per minute. These results clearly define that the businesses today are depending upon the internet and how people are relying on the information provided by the search engines.

Earlier, an organization or a business expected to have profound pockets to showcase their services and products in their vicinity. Today, you can showcase your brand to the entire world without using up every last cent. Have your services open to individuals who are searching for it with only a click of the mouse, and best of all, they can without much of a stretch offer your services to other people who are keen on what you’re marketing.

What is a Search Engine?
A Search Engine is basically a user’s portal for accessing the information on the web browser like Google, Bing, and Yahoo that intend to bring the best possible outcome matching a user’s query.

How search engines rank results and a website ranked?
Search engines hit upon the websites that match the query through crawling (the function of search engines ‘scanning’ your website) and indexing (the process of storing and organizing the content found during the crawling process). Different search engines have different guiding principles and ranking features. They use various algorithms that are also the cause where results may be at variance when you use different search engines like Google or Bing. The common thing between these search engines is that they always update their algorithms at a regular period of interval. This is how they provide quality and important information to consumers.

Now, the question comes, how are you going to appear on the very first page of the search engine, stay on top, and how to stay visible?
Well, for all those questions, the answer is simple, SEO (Search Engine Optimization).

Gone are the days when companies use to run their ads by traditional marketing or other methods like printing pamphlets, television ads, or radio as these ads were costly and the conversion rates were not as per the expectations.

When Digital Marketing came in the picture of marketing, a trend was seen in the market where the companies or organizations which applied it in their marketing strategies, were generating more profit as compared to the ones which were still using traditional marketing.

These days competition is so high that every business which is into digital marketing is trying their best to outperform one another. With the help of proven digital marketing strategies such as search engine optimization, internet has provided businesses of all sizes the potential to market their brand, whether locally or internationally.

What is SEO?
SEO or Search Engine Optimization is the process where ranking your website or products in search engines is done with the help of quality content that results in the increase of your website traffic or visitors. The traffic generated through SEO comes for free or you can say organically unlike the paid ads or you can say PPC.

SEO is not only about the business but to connect with the people and the search engine.

If you want to be an SEO Expert, you should learn the fundamentals of Search Engine Optimization which is very important especially for beginners or for those who are planning for an SEO business.

How does SEO works?

SEO isn’t a magic that happens overnight but can deliver unbelievable outcomes when prepared in the correct way. To appear on the search engine result page, SEO doesn’t need any kind of ad payment like PPC where you run your ads depending upon the budget you set to spend on. SEO will keep on giving results as long as you update your website on a regular basis and you adhere to the quality guidelines. You can review Google’s Webmaster Guidelines to have an idea of how you can get Google to understand and find your website pages

Optimization in SEO:
Optimization in SEO means that your website should not only being read by search engines and adhering to the algorithms set but to go beyond as well by providing the content to the users strategically.

Why Business need SEO:
Consider a circumstance where all of a sudden, you host a gathering coming up and you are in need of catering services. You don’t have the slightest idea where to look so you start looking for Google. You type in your specific question with your preferred area and all the accessible ones in your area result out.

Probably, you’ll look on the top 3 results. You will look for their menu, their offers, evaluating and afterward will look for surveys. You locate the correct one and follow the procedure for how you can get their services, regardless of whether it’s reserving or setting a gathering. At last, you have that off your plan for the day and you would now be able to approach finishing different undertakings.

An exchange occurred for the catering services since its site arrived on the main page of the Search Engine Results Pages (SERPS). This has happened because they have streamlined their sites for web indexes to discover and present to likely customers or you can say that they have their website optimized for the search engine to search and locate the potential client.

Website optimization is tied in with conveying quality leads to your business by expanding your online visibility and traffic. The procedure includes strategic planning for your site and its content to precisely what your targeted audience needs so search engines consider it significant enough to rank it.

If you want a career in SEO, you can visit our SEO Jobs & Career Opportunities section.