Mobile usage is growing at a staggering rate and showing no sign of slowing down. 
Today, there are more than 5.15 billion unique mobile phone users worldwide—moreover, at least 3.9 billion internet users accessing the internet from their hand-held devices.
At this point, one thing is obvious: marketers that ignore the power of mobile marketing campaigns will be missing out on opportunities to expand their potential customers.
That’s why over 68% of companies have tapped into mobile marketing strategy into their overall marketing campaigns. And 71% of them believe mobile marketing is core to their business. 
Below are the handy, actionable tips for creating a highly-converting mobile marketing campaign so you can reap all the best results you deserve this year and beyond.

#1. Define Your Target Audience:
First thing first. You need to understand who you create the mobile marketing campaigns for.
You need to know what your target audience value most and what kind of marketing content they want to consume.

That way, you can create and tailor your strategy to fit best with their preference and behavior. Once you crack the code, you’ll be able to engage them and make them convert.
That’s why defining your target audience is crucial to make your mobile marketing campaigns so effective.

#2. CTA That Pack a Punch:
No matter how brilliant your mobile marketing campaigns, if you left your audience hanging, you’d fail to get the maximum results. Therefore, you need to guide the audience for the next step after they find your mobile ads.
Let’s put it this way; what do you want your audience to see when they see your mobile ad? Do you want them to visit your website? Or do you want them to purchase your products?

Here, CTA plays such a critical role in convincing your audience to perform your desired action. Make sure you include a clear and catchy CTA so your audience can easily notice it and click it.

#3. Incorporate In-App Purchases:
In-app purchases account for more than 48.2% of mobile app earnings. It should come as no surprise that more and more businesses found a way to incorporate in-app purchases into their model.
It might sound daunting to create a mobile app for your business, but no matter how much you want to deny it, an in-app purchase is the best option available to generate more revenue.

That’s because mobile users are always looking for a convenient online experience. Therefore, brands should ensure that their online experience is user-focused by incorporating in-app purchases so they can still purchase without leaving your site or app.

#4. Make It Social:
With more than 3.80 billion users worldwide on social media, it’s such ideal channels to get maximum exposure and expand your reach– just to name a few.
Over 3.5 billion users access their social media through their smartphones and other mobile devices. So, it’s safe to say that social media can be a powerful and affordable platform to place your mobile marketing campaigns.

However, no social media are created alike, and finding the right social media platform is like looking for a needle in a haystack. Therefore, you need to have a solid grasp of each social media demographics and user behavior.

#5. Straightforward, Fruitful Content:
What makes your audience engage and care about your mobile ad campaigns? A quick, informative content, of course.
Meanwhile, in a world where people are constantly bombarded with content, mobile users have become fickle and pickier about what content they want to see each day.

They don’t really care about what you’re trying to sell on your mobile marketing campaigns. They only care about how they’ll benefit them.
So, before you’re creating any content, make sure you highlight your target audience’s pain points from the very beginning to catch their attention.

#6. Create Mobile-Friendly Videos:
After years seen as an emerging trend, video content has finally made it into the mainstream. Now that YouTube has become the world’s second-largest search engine, it only makes it more obvious that internet users love video content and thus video marketing comes into the picture.
According to the latest video marketing statistics, 92% of mobile users tend to share videos with others since it’s much easier to access and distribute.

With that being said, creating a compelling video for your mobile marketing campaigns isn’t enough. Whether it’s explainer videos or social videos, you also have to make it accessible for mobile devices.

You can start by including the captions and minimize the use of audio as more than 85% of the Facebook video is watched without sound. What’s more, though, a survey of U.S. consumers revealed that 92% of users watch videos with the sound off on mobile.

#7. Use In-Ad Engagement
If you want to go the extra mile and get quick results, you can spend some bucks to create a paid ad on social media or any other digital platform.
Here, you can create the mobile as interactive as possible, and encourage in-ad sign-ups for email or bonus claims.

It makes the ad so light-hearted and straightforward so the audience can easily interact and engage with it. With this type of campaign, you will see a boost in your click-through rates.

Final Thoughts: Revamp Your Mobile Marketing Strategy Today It’s only getting louder and more crowded out there in the digital marketing landscape. As the strategies and campaigns are continually evolving to get the audience’s attention, mobile marketing plays such a huge role in it. This type of campaigns’ growth remains promising as both brands and customers can seamlessly interact and connect with each other at their fingertips.