Now a day, Social Media is growing at warp speed, and hence, it plays an important role in business growth. Every day more and more people are joining social media platforms and using them efficiently and effectively. In the future, a social media platform is bound to become bigger. Social media platforms or sites are giving you the opportunity to enhance your career in a good field. There are so many Social Media Platforms which are Twitter, Facebook, YouTube, and LinkedIn, and vice versa. 

Now, before we proceed further, let’s understand what Social media is? Social media is such a type of website and application where people are allowed to share various content quickly, effectively, and efficiently and in real-time. In short words, social media is a communication tool where content is shared. In social media, contents that are shared are photos, opinions, events, etc in real-time. In business, retailers who use social media as a part of marketing strategy usually see measurable results. 

What is Business Growth? Business Growth can be achieved by increasing revenue with greater product sales or through service income or increasing the profit through cost and revenue. Business Growth includes Revenue, Sales, Profits, Costs, and Company Face value. Well, in deep, the means of growth are difficult.

The 4 steps where business growth can survive, are as follows:
1) People with the motivation and ability to drive growth-

The most significant factor is having individuals aim at developing as the leader of the business. A growth-focused owner can be the driving force behind the company’s expansion. Additionally, other managers and employees need both the motivation and the expertise to push a company to expand.

2) A strategy that prioritizes growth-

While people are the driving force behind growth, there needs to be a strategy in place that can push the business forward. This could revolve around bringing in new customers, releasing more products, or entering new markets.

3) Processes and infrastructure required to facilitate growth-

Once the company has people who want to grow and a strategy that prioritizes growth, processes need to be put in place to facilitate the expansion. This can include implementing automation software that makes processes more efficient or ensuring warehouses are large enough to store the stock that will be required as a company expands. 

4) Enough funding to make the above possible-

The above factors all have one thing in common, they require funding to implement. If an owner doesn’t have the money required to make the right hires, invest in the product, or implement processes, they’ll struggle to achieve growth. According to an infographic published by an ambassador, almost 70% of people are likely to recommend a brand to others if they have a positive experience with it on social media. 

Now, The importance of social media for business growth by analyzing its advantages – 

a) Increase Inbound Traffic–
Inbound marketing is one of the most effective ways to generate targeted traffic to your website. It is a type of traffic that actually converts only because it is relevant. In any case, in the event that you leave disregard the significance of social media business; you will be restricted to your inward ring of clients or the individuals that are as of now acquainted with your market or brand.

By investing more exertion in social media advancement, you make a totally different direction to attract laser-focused on inbound traffic and get increasingly inbound connections. Well, always remember high-quality content that you can post on social media sites and in-process attract high converting inbound traffic.

b) Improve Search Engine Optimization–
Every social media marketer knows that there is a connection between social media and search engine optimization.

While Google has confirmed clearly that it takes “social signs” into thought when ranking a page, there’s a whole other world to it.

c) Leverage Social Advertising–
Social media advertising is one of the best tools for promoting business or business growth. Take Facebook Ads for example. Despite the fact that the social network initiated promoting in 2005, in the 1st quarter of 2017, it figured out to reach $9.16 B in generating ad revenue.

This fair proceeds to show that social promoting is setting down deep roots — for a long, long time. Here are 3 main facts that must know when focus on the business growth of social advertising which is Lower ad costs, Targeted reach, and Real-time performance analysis. Always remember, social media advertising is only getting bigger and smarter.

d) Boost Brand Awareness–
When social media platforms are in power then it will increase the strategy and boost brand awareness. There are organizations that excuse it as an approach to fabricate a brand, yet by doing that, they’re leaving an open position for contenders.

On the other hand, various chief marketing officers are agreed for social media is a key role in brand awareness. Increasing your brand awareness via social media, here are a few tips on how you can do so which are:- Find your audience, use visuals, Build authority, Measure your efforts, create Conversations.

Here, few facts about social media which are very important to know i.e. you must be active on social media. One of the biggest mistakes by retailers is to open accounts on every social media platform they think is irrelevant and leave them alone so many days with no activity. Having an account with any of the social media platforms does not mean your business is into social media is in danger or any irrelevant things. Truth be told, social media clients are twisted by the retailer who opens accounts and doesn’t engage with their customers and society and thus become forename an impostor.

Always Remember, social media opening is such type of opportunity to enhance your career in a better way. It’s up to you how you promote or enhance your business through social media.