The role of Video Marketing is highly suggested as now day people are using mobile instead of reading books or articles where marketing can also be done. Watching the video makes people more engaged, entertain, and are easy to digest, yet is highly effective in connecting with your audience, increase sales, and most importantly, helps in brand awareness.

Video Marketing is now used in building customer rapport along with promoting your services, products, or brand. Though there are various strategies that are involved in marketing, however through this strategy of video marketing, you can allocate your resources as per your services. This can also be used in storytelling to brainstorm your customers. Since storytelling is not enough, you have to engage your customers or audience. Video Marketing needs planning, testing, analysis, and then again final testing for implementation.

Marketers now a day are using video marketing to get a huge return on investment through various channels like FB, YouTube, and Instagram. By showing videos, you increase the time spent by visitors on your site. If your site has good content, video marketing will build trust and signal search engines. The content and goal of video marketing should be outlined first and only after that analyze it.

Types of Videos: If you are going to count the types of videos, you may find various types but below are some of the main types of videos used these days:

1. Vlog
2. Culture
3. Interview
4. Webinar
5. Presentation
6. Testimonials
7. Tutorials
8. Product Review
9. Demo
10. Brands
11. Educational
12. Explainer
13. Animated
14. Live
15. 360° and virtual reality

Video marketing can capture a wide spectator, and it works on many levels. Video Marketing targets not only the eyes but also the ears of the potential client. Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. At least half of the content is watched straight from YouTube. Brand awareness is not only one option that a company wants to run but to convert visitors as customers. The videos which are not creative, informative, interesting, or suitable for your brand or product or services, seem to be at a low conversion rate.

The audience that watches these online ads, 50% of the population will end up visiting the promoted company’s website. As people like to watch videos and the number of Smartphone users is growing, the chances of the audience watching your videos will keep getting bigger and bigger. Videos that do contain animation, can bring concepts to life that no text or live video can. Product or Service promotion done by video marketing can bring a clear understanding of the benefits that a company or seller wants to convey the message. Consumers also find it more convenient to watch a video while trying to accomplish other tasks, be it rides in a cab or metro.

Reasons to use Video Marketing: Below are some reasons mentioned for your reference that why video marketing is important:

1. Watching is easier than reading.
2. As per the latest algorithm of FB, videos are more prominent.
3. More interactive and engaging
4. Visuals and Audio scores can influence the audience more dramatically than mere static posts.
5. Videos can be more on the point then lengthy posts.
6. Relatability, the audience can relate video by viewing instead of reading a post and then imagining.
7. The video encourages social shares.
8. 85% of the audiences are turning as customers after watching a video that leads them to the landing page.
9. Even Memes are getting converted into Gifs and videos.

The modern customer wants to see the product in action because today’s life is too busy to have time to read long product descriptions or dig deep into services. The most important driving forces of using video in your content marketing are video preference. A lot of potential buyers don’t want to talk to salespeople. In this condition, it will help in influencing your audience.

While images can definitely improve your business and can communicate with a customer or consumer, your content in terms of the video can have a lot of further impact on the current media-driven culture. E-commerce has been on rapid growth which results in the visitors turning into customers after watching the videos of the products.

Optimization of video marketing needs to be compatible as per mobile viewing. The reason behind this is that nearly 50% of the videos are being watched on a mobile device. Video creates a better user experience as it works without rotating your device. Videos that are up to the length of 2 minutes, get more engagement compared to other videos.