Why To Choose & Steps To Follow

Due to Covid-19, many businesses suffered a huge loss due to lockdown. But some of them found the opportunity to grow as well by going digital. Yes, Digital Marketing is the new trend for the businesses these days. Talking about social media, Instagram has proven that businesses can grow quickly. If your business is not on social media, you are losing a massive growth opportunity. As there are more than 1 billion users on Instagram, it is the best platform to promote your brand.

Digital marketing has taken over the traditional marketing in many ways like in targeting your niche audience, demographic, age, gender, interest. Digital revolution has already switched the way of promoting the products or services and the best way for the promotion is social media and to be specific Instagram.

It becomes more important to identify the primary goals when using a social network for promotion.

Determining Goals and Targeting Audience:
If you really want to succeed in Instagram Marketing, there are two things that you need to focus on: goal and potential customer. Your goal can be building your brand, to generate more genuine and quality leads, establish yourself as an industry leader, to build your online presence, or to sell your products or services directly through app.

Talking about the target audience, it comes handy because you can target as per your requirement, like the product or services you are offering, you can target based on the interest, age, gender, demographic (the area, where you can provide your services or can deliver your products), etc. Once you understand the target audience, achieving your goal with a maximum output from social media networks can determine your goal by strategizing your action plan.

Why Choose Instagram:
The primary advantage of Instagram over other social media platform is its visual nature. If your business has a visible profitable end result from your product or services, then yes, this is the best platform for you to showcase your content.

Social media platform contains great contents from videos to imagery, and illustration but the type of content you choose to publish will determine if your marketing strategy was a success or not. A marketing strategy will finally regulate what type of content you should publish and how often to post them on social media. Establishing a strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your goals and — most importantly — your audience.

Reasons To Use Instagram:

1. Helps in boosting the brand visibility: As per a recent study, more than 1 billion users are available on Instagram and more than more than 95 million photos and videos are posted on a daily basis. These data clearly show how your brand will be benefited from such kind of exposure. Currently marketing works only through visibility and if you are not using digital platform, your brand is not being seen by the audience. Instagram has helped many small businesses to grow digitally and especially during the pandemic crisis, digital marketing becomes the importance of every business.

2. Visual Marketing: There are ample marketing techniques that can be effective for your brand but the most effective medium is visual content. We love to see rather than reading and if you are focused only on the text part, you are not on the right path. As per the saying, “A picture speaks a thousand words”, is one of the reasons why Instagram has become the most popular than any other social media platform. If you really want to use the right content, photos, videos, you have the most popular platform where you can share with the world and with the right content, you can easily put your brand ahead of the competition for your target audience to share.

3. Better Engagement: If your customer is engaged with your content, then only your marketing strategy is giving positive results. It doesn’t matter if your marketing campaign is expensive or not but if your campaign is not getting the high level of engagement, your marketing objectives will not be achieved. Instagram has proven already that no other social media platform can engage more customer as it delivers 50 times more engagement as compared with Facebook and 150 times more as compared with Twitter. The better ROI from your marketing campaign can only be achieved by Instagram and to gain more followers, you need to build your brand slowly. Do not fall for buying Instagram followers as you can buy 1K followers but if your engagement is not even crossing more than 100, Instagram algorithm can catch it in a week and can penalize you either by suspending your account for a month or can even close your account.

4. Easy Marketing: As mentioned in the previous point, you can gain new followers slow and steady by generating a new and creative content on a daily basis. Everyone wants to see the unique and authentic content because they are already confused with the social media ads and television commercials. With the help of Instagram stories, you can share your story in a unique way that you can gain more followers, can build trust, can become more authentic that will help you in increasing the engagement.

Why Instagram Marketing is right:
Since Instagram is the platform which is customer-rich as more than 1 billion users are there, it gives you the opportunity to engage with your targeted audience. You just need to start building a strong follower and can be done perfectly if the efforts are creative.

Before you start to use any strategy or technique, it is very important to understand the algorithm of Instagram. The theme of your posts, objectives you want to achieve and what type of content you want to share, should be kept in mind. Apart from this, you need to be consistent in terms of posting the contents as it is a key aspect for any successful marketing campaign.

The content you post can be imagery, reels, IGTV, or stories. You can create either explainer videos, tutorials, tips and tricks, and many more. But they all should be relevant to your niche. It should not be like; you are sharing the content related to photography today and tomorrow you are going for food or travel videos. Yes, it helps in generating a good number of followers from different niche but soon they will unfollow you once they are not receiving the feeds they were looking for.

Steps to Follow:

1. Optimize Your Profile: The very first look your viewers get is your Instagram profile. So, you can optimize your profile to make informational, motivational, and engaging. You can use your company bio which can be a brief description of what services or products you are offering. You can also consider the profile name that resonates with your brand, you can provide your website link to generate more website traffic, can use your company or brand logo as your profile image and should use the relevant hashtags in the description. As mentioned earlier, your profile should provide a brief and specific information about your business in a modest yet striking way.

2. Create Captivating Content: In order to connect with your audience, there are numerous forms of content on social media like Instagram that can help you to stay connected. You should keep in mind that your content should be attractive, informative, and should be related to your niche before you create the content. There are many types of content you can create like quiz, educative, informative, entertaining. These types of contents increase the audience interactions and you can reach on top of the search result. You can maximize the opportunity to have more potential customer when you post the content with appealing images or videos.

3. Timings Should be Perfect: Posting the content is as important as posting the content on the right time. All your efforts will be useless if the content, images, reels, IGTV are not posted at the right time. If you want to increase your engagement with your customers or followers, you need to find the best time to post, keep a tight schedule (same time on a daily basis). If you can find when your targeted audience is most active on social media, especially on Instagram, will provide you a better result and more opportunities to boost engagement.

4. Use Instagram Stories: Instagram stories are one of the best ways to stay connected with your audience and keep them engaged. These stories are live for 24 hours and then can be seen as a small circle under any profile’s bio afterwards. These stories can provide you the best opportunity to showcase your product, services, and promotions. Save these stories to create your brand impression when your customer visits your profile. Also, while posting a story, you should use only polished and meaningful content, and think about innovative presentation.

5. Sponsor User-generated Content: Sponsoring user generated content motivates users to provide more content that will be helpful to you as well as to your customer as the audience can connect themselves with the brand in different ways. Associating your brand with such type of content gives more value to the users and can benefits you in building trust, providing social proof and cut through noise. The user generated content helps in the conversion rate as well because the users themselves advocates the brand whether they are of different industry.

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