In our previous article, we have shared why you don’t have enough traffic. In this article, we are sharing the top 5 approaches to prevent the loss of traffic. So, are you ready to apply these approaches in your practice?

Well, we all know that the target of the online market is to keep your visitor engage with your content, products, and services without having any negative impact on the website (like preventing the bounce rate). The best probability of a visitor converting into the customer is when they spent some additional time on your website and this can only be done if your website is interactive, have engaging content, and is instinctive.

The landing page of a website decides if the visitor will be interacting with your other content or pages to prevent the bounce rate. If you are a digital marketer, you need to take care of the points that distract your visitor but provide all the information a visitor is seeking in an engaging way.

Below are some of the reasons for the website traffic loss:
1. Page load takes more than expected time.
2. Decrease in the number of pages on the website.
3. No interlinking of the products, services, or blogs (relevant keywords).
4. Reducing the published content on the website and replacing the same with the images.
5. Change in the site and URL structure.
6. Changes in the site navigation due to an increase in the number of pages linked with the homepage instead of menus.
7. Domain change without intimating Google.
8. Losing those pages that are linked with other websites (backlinks).
9. Non-removal of no-index no-follow at the time of launch when using meta robots.
10. Sitemap.xml file is not available or linked or used.

Considering the above points, the requirement is clear that you need to create a well-defined and organized website if you want to increase the response from the visitor. This is not a difficult part as you need to take care of some relevant things for your web presence.

Below are the top 10 approaches that you need to take care of in order to prevent your website traffic loss:
Frequent Changes in the Website: If you are doing changes on your website frequently, yes there is a possibility of losing the traffic. Changing the elements of the website definitely impacts the traffic but it doesn’t mean that you should not be doing any changes.

If required, do the changes on the relevant portion. In order to prevent the traffic because of this, you should make sure that the pages are targeted with the right and relevant keyword but take care of the keyword stuffing as well to save yourself from Google Penalty. Check for the title tags, alt tags, etc., and optimize your website.

Content Quality: When talking about the content, first of all, your content should be creative, unique, interactive, and engaging. It is a fact that a visitor seeks knowledge through the website. It totally depends on the quality of the content you publish on your website if it is able to gain the trust of your visitor or not.

If you are into online selling or service provider, you need to take care of the grammatical mistakes as well. The reason being, nobody wants to purchase or take service from one who has got incorrect grammar. Quality acts as an endorsement and assures the professionalism of the product/service to a brand.

Irrelevant URL: Uniform Resource Locator or URL, also known as web address specifies the location of a webpage. The URL of a website or its content should be as simple as possible.URL is made of 3 basic parts: protocol, domain name, and the path of the content. URL of a page plays an important role in ranking as well as bringing traffic to the website. If your URL is not structured properly, it may attract irrelevant traffic that will cause a bounce rate. These types of traffic are also known as referrer spams and are driven by spammers.

Image Selection: As there is an old saying “A picture can speak more than words”, it is true but there a couple of things that are missing in the said statement especially when it is related to digital marketing. Many websites use copied photographs instead of using the creating their own.

They all use the images that were created earlier or are kept in stock or are from different sources. As we are in Digital Era, the quality of an image always remains in uniqueness. You can hire a professional photographer who can provide you and your website a creative edge and can offer your visitors something new.

Broken Links: When working on Off-page SEO, you should be taking care of your backlinks regularly as there is a chance of broken links available. The links that you have taken or earned from a third-party website mean a lot in bringing the traffic but if those links are broken, how will the traffic be redirected towards yours? One reason for a broken link is the redesigning of the website (as mentioned in the first point).

Due to the restructuring of the pages, the interlinking, as well as the external links, gets impacted. To check the broken links, there are many online tools like SEMrush, Ahref that will help you in identifying the broken links and help them get fixed.

Avoid the Mess: As mentioned earlier, visitors always seek knowledge or information but the same can be a drawback as well. It all depends on the page designing and the balance between the content and space used. The other important thing that one should keep in mind is that the visitor should be navigated easily from one product, service, or page to another one.

Once you have taken care of this part, the visitor will definitely be looking for other products or services details that you are offering resulting in the redirection to a more intensive page.

Internal Navigation: When comes to internal navigation, it clearly means that your visitor does what you want them to do. But if your website is not able to provide the information that your visitor is looking for, they will exit your page. To prevent this stage, you should be providing the information by using the relevant keywords and then inter-linking the pages accordingly. If you are using keyword-rich internal links, the search engine can easily govern what your website is all about and if your content is related to the search query or not.

Bounce Rate: I hope you are aware of the term “Bounce Rate”. Still, it can be defined as when a visitor visits your website and leaves your website without even a single click (means the visitor didn’t visit any other section of your website). The bounce rate plays an important role in the digital world. If your bounce rate is high, this will not only impact your ranking but also can affect the potential opportunities for lead generation. The other reason for visitors leaving your website is your page speed. If your website is taking more than 3 seconds to load, visitors will not wait in pressing the back button without viewing the content they were looking for. As per Google’s recommendation, a maximum of 2 seconds should be the time a website should take in loading. If your website is taking more time, then you need to work on it.

Unwanted Ads: Advertising is the one thing that visitor always pays attention to but if you enforce these ads, they will get irritated for sure. You can lose traffic if your website’s ad strategy is interfering in an excessive amount.

You need to evaluate the benefit of showing the ad to generate more money for your business. If you are a blogger and your dependency is on Ad-sense, it can create a lot of trouble. There are some businesses that intentionally insert these auto ads in their pages or use a large size banner on the top of the page. But they don’t realize that this also is one of the reasons for losing the website traffic and that too in a huge amount.

Missing Business Information: Generally, it has been observed that the websites do not share their business information in a detailed manner. When a visitor visits your page, one thing they surely check is the business details like contact number, email ID, your office location so that if they want to connect with the business personally, they can take the above information.

You should be sharing these details not only for the information’s sake but for being trustworthy in which the customer feels that they are working with the business which is legitimate, not a fake one as they will be spending their hard-earned money. Your contact page should have all kinds of approaches to connect like, a contact form (where customers can fill the form asking about the questions or doubts, they have), a contact number, a mail ID, and most important your location which can be used by the map.