As in SEO- Chapter 1, we have already discussed the search engine, a website is ranked, SEO, how SEO works, optimization in SEO, and why a business needs SEO, we will discuss the types of SEO, categories of SEO, SEO writing, the difference between SEO and SEM, and SEO tools.
But why are we doing SEO? Simple, because gaining a position in the market is very important.
There are many ways to market your business. Let’s discuss the categorization of SEO.

Categories of SEO:
SEO can be categorized in 5 different ways: Negative SEO, Technical SEO, Black Hat, White Hat, and Grey Hat SEO do play an important role in SEO.

• Negative SEO: A Negative SEO technique is a procedure that is used with the purpose of causing a problem for your opponent and is used on their websites.
• Technical SEO: Technical SEO is the more tactical aspect of optimizing a website. It engages in making sure that your website abides by the procedure set by search engines, keyword research, website architecture, and more.
• Black Hat SEO: Black Hat SEO does not follow the guidelines that are set by Google. The results-driven by Black Hat SEO is fast and fruitful but for a short span. This is usually less costly because of taking shortcuts to the top by going against published Google Webmaster Guidelines.

• White Hat SEO:  A White Hat SEO technique is the technique that adheres to Google Webmaster Guidelines. The time involved in the White Hat technique usually takes a bit longer time and costs more to carry out.
• Grey Hat SEO: Grey Hat SEO falls in the middle of White Hat and Black Hat Techniques as these strategies are not specifically called out in Google’s Guidelines. One should be cautious choosing this technique as it is not safe to consider that since this technique is not mentioned under the guidelines or labeled.

Types of SEO:
There are two types of SEO: On-Page SEO and Off-Page SEO.

• On-page SEO: The process of setting up and optimizing each and every single page and the internal feature of your website falls under On-Page SEO. This draws attention to optimizing page titles, Meta Data, videos, body text, images, or any on-site content to look up the significance of the website for focused or targeted keywords.

• Off-page SEO: The process of ranking your website and increasing the search visibility by creating the backlink or do anything off-site falls under Off-Page SEO. Off-page SEO is valuable as it helps in promoting the website in other places that provide a guarantee for the credibility of the website and it contributes highly to rank higher in the search engines.

So, what are the factor of On-Page and Off-Page SEO? Let’s take a look:

On-Page SEO Factors:

• Keywords
• Meta Description
• Alt Text
• Title Tags
• HTTPS/SSL
• URL Structure
• Internal Linking
• Page Performance

Off-Page SEO Factors:

• Backlinks
• Domain Authority
• Social Promotion

SEO Writing:
So when should you hire content writers or copywriters? There are three aspects you have to consider: SEO know-how, writing skills, and time. You will most likely miss one of the three, whether you’re a website owner or you want to start an SEO agency. If that’s the case, hiring or outsourcing an SEO writer is the best option.

Search Engine Optimization writing or SEO writing is a sort of writing method that advances sites to turn out to be increasingly accessible through web crawlers. It includes inventively utilizing focused on catchphrases and long-tail phrases or long-tail keywords in a way that makes them rank on web crawlers as well as carries an incentive to the client.

In the event that you find that you can’t do it yourself, there are specific SEO writers and marketing specialists who comprehend the optimization of the search engine and can apply them for the content writing.

So when would it be advisable for you to employ content writers or marketing specialists? There are three viewpoints you need to consider: SEO know-how, composing abilities, and time. You will doubtlessly miss one of the three, regardless of whether you’re a website owner or you need to begin an SEO office. In this situation, the best option is to either hire or perform the outsourcing of an SEO writer.