SEO – Search Engine Optimization, is the most important in Digital Marketing for any business. SEO basically is the process which helps in increasing the visibility of a website by working on the quality and quantity of the traffic. SEO works on a website in such a way that it improves the visibility of a website in a natural or organic way.

How Exactly Does SEO Help In Digital Marketing?

SEO can target different kinds of Search Ads like Video Search, Image Search, and Industry Specific Search, etc. SEO works on optimizing a website by content editing, adding content, and modifying HTML and associated coding.
Digital Marketing isn’t limited to Search Engine Optimization. It covers a wide range of practices which include affiliate marketing, influencer marketing, content marketing, social media marketing, video marketing, email marketing, and many more.

Importance of Search Engine Optimization:

Search Engine Optimization (SEO) is not only about the response of a website during a search query but also the improvement of user experience and the usage of a website. Whenever there is a search query related to the product or service.
As the whole process has a number of guidelines, a number of stages, and a set of controls for website developers, so it can also be considered as a framework.

SEO Categories:  Basically, there are 4 categories of SEO:

1. White Hat
2. Black Hat
3. Grey Hat
4. Negative SEO

Before we go-ahead for the jobs and career opportunities associated with SEO, let’s take a look at the categories of SEO so that if you are planning to make your career in SEO, you are well aware of it.

White Hat SEO: A White Hat SEO technique is the technique that adheres to Google Webmaster Guidelines. The time involved in the White Hat technique usually takes a bit longer time and costs more to carry out. There are various respected SEO and content marketing organizations that recommend as well as uses White Hat SEO tools and techniques like Moz, Search Engine Watch, Search Engine Roundtable, Search Engine Journal, Search Engine Land, and the SEM Post, etc.

Black Hat SEO: A Black Hat SEO technique is a technique that does not follow the guidelines set by Google Webmaster. The black Hat technique will get you wherever you want to go faster. Black Hat technique is usually less costly because of the taking shortcuts to the top by going against published Google Webmaster Guidelines.

Grey Hat SEO falls in the middle of White Hat and Black Hat Techniques as these strategies are not specifically called out in Google’s Guidelines. One should be cautious choosing this technique as it is not safe to consider that since this technique is not mentioned under the guidelines or labeled.

Negative SEO: A Negative SEO technique is a technique that is used with the intention of causing trouble for your competitor and is used on their websites.

Career in SEO:
There is an N number of opportunities that are associated with SEO. If you are a fresher, you can start your career as an intern or a trainee.
Once you gain some experience, you can move forward to the executive level and then to the analyst/strategist/specialist level. After having a couple of year’s experience, when you have a good command over the SEO, you can move on to the next level as a consultant, technician, and manager or trainer profile as well.

Salary in SEO Career:
The salary varies for designation as well. Below are the examples of salary for SEO:
SEO Trainee 8K – 12K
SEO Executive 15 – 25K
SEO Analyst 20 – 27K

SEO Strategist 25 – 30K
SEO Specialist 25 – 35K
SEO Consultant 30 – 35K
SEO Technician 25 – 35K
SEO Account Manager 28K – 35K
SEO Manager 30K–- 45K
SEO Trainer 50K – 70K
SEO Director 80K – 1.5Lac

You can start making money by creating or building links or by writing SEO content which is written in consideration to the aim of attracting search engine traffic. SEO specialists are required to create content with a rich combination of keywords and phrases and improve the chances of the website to reach the top suggested results. There are various types of SEO Content Writing like articles, list-making, slideshows, blogs, videos, info graphics, guides, directories etc.

Now when we have already discussed about the designation and salary structure associated with SEO, let’s discuss some more topics related to it. Like the types of SEO, Google Penalty in SEO, SEO tools to generate leads for your business.

What is The Google Penalty in SEO: When talking about the Google Penalty in SEO, we are talking about the techniques which are used against the algorithm set by Google Webmaster Tool. Getting penalized causes the decrease in ranking, lower conversions rates, lower website traffic etc. And all this happens when one uses the black hat SEO technique by manipulating the organic traffic and wrong practices. If you want to increase the ranking of your website, you can choose Negative SEO but it will not be for a long time as the chances of penalizing increases with the decrease in ranking.

Gain More Leads For Your Business:
Online businesses know that SEO is important for them to succeed online. By understanding the rules and tools you need for SEO, you can learn to make the most out of it and help a business’ website grow. There are billions of web pages on the internet, and Google crawls for only the most relevant and high-quality content to be put on top of page rankings. For businesses that are competing online, top spots in page rankings mean more leads, and potential conversions.

Below are the 8 tools of SEO, which can grow more leads for your business:

1. Google Analytics
2. Google Search Console
3. Google My Business
4. Rank Ranger
5. Screaming Frog
6. Moz Local
7. Google Spreadsheets
8. Whitespark

Getting your SEO strategy off the ground requires careful planning, but the rewards are plenty. Having a strong online presence can help you grow your local business through positive word of mouth on social media and even offline.
Utilizing SEO kit can help make you make more perceptive strategies and plans that will support web traffic just as pedestrian activity in your business in the event that you have a physical store. It is important to keep up to date with the latest SEO tools that can save you time and money. Utilizing SEO tools shows you immediately if you are making headway on your website or not and keeps you from wasted efforts.

How Blogging Plays an Important Role In The SEO:
Before we discuss on how blogging plays an important role in the SEO, let’s first discuss what is a blog and how can one start working on blogging.

Blog was earlier a platform where an individual use to share their opinions or thoughts on daily life. Basically it was a daily diary but an online one. Now blogging is used as a platform to share the reviews or a product or about the services or review about the food or travel experiences.

People generally get confused with blogs and websites. A blog is a part of a website that is being updated on a regular basis so it can be considered as a dynamic one whereas the website has different web pages that aren’t updated regularly. Blogging these days are used by many organizations in order to showcase their product or services so that it can increase their popularity. Blogs are helpful in creating brand awareness. By publishing a blog for a particular service or product, one can actually generate traffic by allowing them to know what exactly your product is or what services you are offering.

How SEO help in Digital Marketing:
Gone are the days when companies use to run their ads by traditional marketing or other methods like printing pamphlets, television ads, or radio as these ads were costly and the conversion rates were not as per the expectations.

When Digital Marketing came in the picture of marketing, a trend was seen in the market where the companies or organizations which applied it in their marketing strategies, were generating more profit as compared to the ones which were still using traditional marketing. These days competition is so high that every business which is into digital marketing is trying their best to outperform one another. With the help of proven digital marketing strategies such as search engine optimization, the internet has provided businesses of all sizes the potential to market their brand, whether locally or internationally.

So below are the ways of SEO helping in digital marketing:

1. Boosts Web Page Traffic
2. Builds Trust and Improves Credibility
3. Provides Data that will help you Improve Your Business
4. Offers Long-Term Benefits
5. Helps you get ahead of the Competition

To know more about SEO, please visit our SEO Blog, Chapter 1, Chapter 2, and Chapter 3.