Before we discuss the availability of social media jobs in India, first we need to understand what Digital Marketing is and how it works. Digital Marketing is a platform where small and large scale business promotes its products or services via electronic medium. Digital Marketing plays an important role to build a career whether you are a student or college pass out or even for working professionals.

To attract traffic and get attention from the social media platform, this process is known as Social Media Marketing. With the help of this kind of digital marketing, one can build a meaningful relationship with the customers. Social Media Marketing is basically listening to what your customers have to say, engaging them in the conversation, and then accordingly sharing the valuable content.

When content marketing, search engine optimization, and social media marketing are combined together, it is to be considered as Inbound Marketing and this marketing methodology is used to attract, engage, and delight leads.

Social Media is one of the reliable sources that have made businesses boom day by day and gained acknowledgment at the first level. Social Media is being used by 80% of the population across the world which makes this field an important platform to target the audience based on the product or services one is offering. Social Media

This offering creates opportunities to work on social media. There are various designations that are associated with social media like:

1. Social Media Executive
2. Social Media Editor
3. Social Media Specialist
4. Social Media Designer
5. Social Media Coordinator
6. Social Media Associate
7. Social Media Assistant
8. Social Media Analyst
9. Social Media Account Executive
10. Social Media Marketing Coordinator
11. Social Media Manager
12. Social Media Producer
13. Social Media Strategist
14. Social Media Strategy Director
15. Director of Social Media Communication and many more.

These titles have different roles and responsibilities in each and every organization. Below is a snapshot of the average salary of a Social Media Manager in India.

The one who is looking for a career in social media, should take care of the strategies, trends, analyze. Whether you are working on social media or any other platform in order to promote your business, you need to segregate your audience because segregating the audience plays a crucial role during the marketing strategies.

How To Target Each Generation Through Social Media:

One should master all the different methods for targeting the audience; be it demographically, or gender-wise, or age-wise. Targeting the right audience based on the product or services you are into is the key to success. Targeting the right audience on social media or any other platform will decide your absolute success in marketing strategies. Targeting the wrong audience can lead to deep stress and no results. For instance, Instagram would be more helpful for targeting Generation X audience for lifestyle products.

Before we go into the depth of targeting the generation through social media, first let’s take a look at what the Generation Marketing is or what it refers to and what are the types of Generation Marketing

Generation Marketing: When we are talking about Generation Marketing, an individual who is into the world of Digital Marketing can have an idea of it by the word Generation. If you go by definition, then Generation Marketing is the marketing where one targets a specific generation of audience based on the preference, attitudes, and upbringing for the products or services in which you are dealing on.

Generation Marketing is a great strategy in order to target the potential customers after understanding their age, interests and location.

Before we go into the depth of Generation Marketing, let’s first discuss the types of generations involved in Generation Marketing. There are basically 6 types of Generation Marketing divided into the years a generation is born in:

1. GI Generation – Born between 1901 and 1926
2. Silent Generation – Born between 1927 and 1945
3. Baby Boomers – Born between 1946 to 1964
4. Generation X –  Born between 1965 to 1976
5. Millennial / Generation Y – Born between 1977 to 1995
6. Generation Z – Born between or after 1996

Social Media Marketing Strategies:

Social Media Marketing is one of the most important segments in Digital Marketing. Social Media Marketing requires efforts and involvement on a daily basis. For making a strategy in social media marketing, one should take care of the below points:

1. Use Audio Visual Medium to its Fullest
2. Use the right platform
3. Set achievable targets
4. Presence should be a constant factor
5. Actively engage with people on social media
6. Avoid Repetitive Content
7. Record Progress
8. Use location tags to your benefits
9. Use Hashtags
10. Keep Updating yourself

An ideal social media marketer should adapt to constant changes that go along with the nature of current social media and include them in the strategies accordingly. Being a Social Media Marketer, it is very important to make use of other alternatives to traditional and digital marketing like email, events, PR, lead generation, etc. This form of marketing strategy would assist you to take your brand to the next level and connect with its customers, which in turn would ultimately drive sales or generate revenue.