One of the growing areas in online business these days is Digital Marketing, and it will continue to dominate the market in the coming years. Hence digital marketing will create great job opportunities in Digital Marketing career. All you need to do is some good research for the opportunities and prepare yourself well for the digital marketing interview questions.

If you have to appear for the interview for your dream job, you must also be thinking about the kind of questions regarding digital marketing that the interviewer will be asking during the interview.

Below are some of the knowledge-based digital marketing interview questions along with the answers.

Q- How digital marketing can be explained?
Digital marketing is all about how you promote or make visibility about the brand marketing strategies by using the online channels in the market. It does include different methods and techniques like SEO, SEM, Email marketing, PPC, Social Media Marketing and other platforms.

Q- In what segments can digital marketing be categorized?
If you are a fresher and are preparing for marketing interview questions, then start from the basic fundamentals. Digital marketing can generally be categorized into two segments known as Inbound Marketing and Outbound Marketing.

Inbound marketing is the marketing technique where one can use the assistance of webinars, social media, e-books, newsletters, and PPC which helps in the increase of the number of clicks on the links.
This will help a customer in learning about the company and the products offered.
Outbound Marketing is a marketing technique in which reaching out to potential buyers with the help of digital platforms along with calls, emails and placing the advertisements.

Q- In how many ways digital marketing can be promoted?
Search Engine Optimization (SEO), Search Engine Marketing (SMM), Content Marketing, Social Media Marketing, E-Commerce Marketing, and Email Marketing are different ways where one can promote their business through digital marketing.

Q- What channels can be used in digital marketing for promotion?
Social Media, Social Network, Search Marketing, Video Marketing, Display Marketing, Email Marketing, Affiliate Marketing are the channels that can be used in promoting digital marketing.

Q- What is AMP and when was it introduced?
AMP is Accelerated Mobile Pages, a web component framework, and a technology that is used in publishing a website on mobile.
The AMP Project is an open-source program aiming to make the web better for all. The AMP enables the establishment of websites and ads that are constantly fast, attractive, and high-performing on all the devices and other platforms. AMP was announced by Google in Oct’15 and was rolled through 2016 and it enables the web pages to load quickly on mobiles.

Q- What is Google Adwords?
Google Adwords helps a business to create ads that will be displayed on Google and work on the PPC model. PPC model is the only model that is a successful ad system in the world.

Q- Define SEO along with keyword and its importance in SEO?
In digital marketing, Search Engine Optimization or SEO is a technique that allows in the increase in search engine results with the help of website traffic quality.
When any specific information is searched on search engines, for user convenience, keywords are being used in digital marketing. In SEO, for better ranking, the keyword plays an important role and in content, the keyword placement will reflect the site ranking as well.

Q- What is the optimization of an on-page and off-page?
When the structure and content of a site are being handled directly, it falls under on-page optimization. When fetching external links back to the sites during boosting of the search engine ranking comes under off-page optimization.

Q- Why online marketing is preferable in comparison to offline marketing?
Most of the people in today’s world are going for digital marketing as it comes with several benefits. The most useful platforms for online marketing are web development, SEO, hosting, and so on.
On one hand, with the help of online marketing, one can reach a huge number of audiences quite easily and with the developing technology, reading newspapers, listening radio or watching TV goes down on the other hand.

Q- What are the steps that one should follow while optimizing a website?
There are a couple of things that one should keep in mind while optimizing a website.
*Keyword Research is one of the most crucial parts for anyone who is working on website optimization. Keyword research is the first step, to begin with, so it becomes very important to understand the current search landscape. This procedure or process will help at the beginning of any marketing strategy as these numbers change on a continuous basis; therefore, one should keep up-to-date.
*Keywords should be kept in mind while writing content. The main aim of the content is to target the audience who are looking for it. With proper keywords, one can help the audience to reach the content effectively. But one should avoid keyword stuffing as well.
*Sometimes the websites take a longer time than expected to respond. To avoid such kind of scenarios, a tool known as Google Speed Insight should be used. This tool helps in providing the details of web pages are responding slowly and also suggests how to speed it up.
*Some of the businesses have their web page titles simply by their names. Usually, people search for the product including the location. For example, Digiperform – Noida is a page title that could be the best search name for a page.

Q- What do you understand by a responsive website?
Based on the device orientation and viewport size, the adjusting of the layout accordingly is considered a Responsive Website. 
The content that is presented on the mobile which is considered as small screen and laptop or computers which falls under big screens appear same but with a different layout that offers the best possible occurrence over the display size.

Q- How many categories are there in SEO Practices?
The SEO practices can generally be classified into two different categories – White hat SEO and Black hat SEO.

White Hat SEO: As the name refers, this is the most justifiable practice to get higher rankings in the search engine result pages. This practice strictly follows the guidelines for SEO designed by Google. Publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns are the most frequently practiced techniques that are used in white hat SEO.

The guidelines provided by Google and Google’s algorithms aren’t followed in Black Hat SEO and are considered as illegitimate. To rank higher in the search engine result, black hat SEO uses the practices in finding the weakness and loopholes in the algorithm of Google. The users are being misled and redirected to the sites that they didn’t vouch for, which is the technique that Black Hat SEO uses. Spam links, hidden text, and links, keyword stuffing, cloaking are the main techniques that Black Hat SEO includes.

Q- What is keyword streaming?
Keyword streaming refers to the process of based on the target, analyzing the relevant keywords, and choosing the best keyword for the website and to generate organic traffics, and lead through the keywords.

Q- In which areas keyword optimization can be done?
Web Page Content, Website URL, Website Title, Headings, and Meta tag are the five basic areas where keyword optimization can be done as keyword placement plays an important role for better page ranking.

Q- Why competitive analysis is required?
While working on a marketing plan for any organization, a competitive analysis plays an important role. Competitive Analysis helps in identifying who all competitors are in the market, what are their strengths and weakness related to your product or service, and evaluating their strategies. With the help of this kind of evaluation, one can start working on their USP (Unique Selling Proposition) and then can work on the attributes that need to be focused on, to attract the targeted market.

Q- How traffic to a website in the most efficient manner can be increased?
For the effective increase of traffic to a website, one should be focusing on SEO and referral links. This will help you to gain visitors as well as will help in building brand recognition. But one should also focus on User Retention as well.

Moz link is a perfect example of the above scenario. If a website has 10 thousand visitors, it shows good recognition of that particular website but it does not mean that the conversion ratio will go high. It will be comparatively low but the leads that are converted are very certain to land on the website multiple times. You can experience a high conversion rate in a few months from a few thousands of visits if you focus on retaining the customer.

One can go ahead with building a site whereby people will come back again and again if rendering focus on the engaged users can be done.

Q- What is the difference between direct marketing and branding?
When the advertiser uses their product to sites and applications to target a higher audience is called branding. In branding, YouTube ads, display ads, custom ads, and remarketing are the most known methods which are used.

When the advertisers are interested in establishing the communication with their targeted audience, campaigns like shopping ads, search network only, and dynamic search ads is known as direct marketing.

Q- What do you understand by Google AdWords Remarketing?
The marketer targets the audience who visited the website in the past but the purchase was not done or the conversion didn’t happen. The marketing strategy used in targeting such kind of audience is known as Google Adwords remarketing.

Q- What are the limitations of Online Marketing?
The services and products that are offered as well as promoted are not simply substantial, and therefore it is not possible for a customer to analyze if the products they are purchasing are completely Ok or not. There is insecurity always since the services/product quality and their substantiation cannot be fully confirmed. Most of the time, the products that are seen online turn out to be different from the products that are actually delivered to the buyer who is placing the order.

Q- Are digital marketing certifications relevant?
Getting certified in digital marketing will surely help you to grow and develop your skills at the professional level over the subject. Digital Marketing Certification helps in establishing knowledge and skill in this field. You can take this certification as an advantage to expand more opportunities to work at a big and professional organization.

Q- Share some of the tools which are useful in Digital Marketing?
Google Analytics, Google Trends, Google Keyword Planner, Mail Chimp, Moz bar, XML Sitemap Generator, Rank Watch, Keyword Discovery, Favicon Generator are some examples of the tools which are used in Digital Marketing.

Q- What is the Canonical issue? How is this issue resolved?
When a website has 2 pages of the same content with different URLs and when it can’t be redirected then a Canonical Tag is used. This Tag is used in the head section of the website.

In order to fix this canonical issue, one should do a canonical redirect the visitors to a correct version when they try to go to the wrong URL.

Q- How bad links are characterized?
Bad links can be characterized as the links that are being received from the blogs or articles which are not relevant to our websites and are spam. Links that are received from the same anchor texts coming from various websites and with the low page rank and low traffic links. Links that are not in the index of Google, and from link exchanges or are the one which is paid do fall under bad links.

Q- Describe some best ways to get a natural backlink to your site?
The chances of getting natural links and fast for a newly launched website are almost zero.  The best way of getting a natural backlink is by writing guest posts on the websites in your niche which have a reputation.  The most important factor to receive natural links or traffic to your website is when you are writing blogs on the reputed websites and that too have to keep in mind that while posting any blog or article, one should not post for the aim of getting the link but must write for more than one time. Then only you can get natural links to your website.

Q- On your competitor’s site, how will you check about the numbers of backlinks are available?
There are multiple tools available where one can check the number of backlinks on the competitor’s site. Using link operators on Google, Backlink Finder, Alexa, Backlink Watch, etc are some of the useful tools.

Q- What is Link Penalty and how to deal with link penalties?
In the search results, when the manipulative backlinks are intended to favor particular companies, adding such kind of links to the websites breaks the terms and conditions set by Google and therefore causes the link penalty. When such links are detected, Google imposes penalties to discourage other companies from following such kind of practice. If one has found such kind of link on their websites, first of all, these links should be removed and if these links can’t be removed, disavow the one which can’t be deleted. Use Webmaster Tool to identify all the backlinks and Monitor backlinks to identify the bad links.

Before a disavow report is created, the removal of all the backlinks is important. Use Disavow Tag to tag such kind of links which cannot be deleted.